Written by YouTube Marketing Secrets
I was asked to create internet videos for Bonnie Siracusa, a talented professional mural artist in New York. As an SEO company with a digital video production company that specializes in video for the web, video marketing strategies and VSEO (video search engine optimization), allow us to share some YouTube marketing secrets we used effectively for this NY muralist. Many small business owners come to us asking how to add video to web page. Adding video to a website is a smart way to increase traffic to your site. It is relatively easy to embed video in a web page, however the problem is, how are these new visitors going to find a new video on a web page?
YouTube video marketing techniques start with good practical sense. YouTube is the 3rd most popular website on the internet. If you are wondering how to get more visitors to your website, setting up a YouTube Channel is an effective way to increase your exposure and direct more traffic to your website. Using YouTube as a marketing partner is a smart technique to get traffic to your website and increase your online business.
So if you want to effectively promote your business videos on the internet, rather than just adding video to a website we first create a YouTube Channel. Not only will your business get more exposure by creating a YouTube channel but Google likes to include YouTube videos in their universal search results. With properly optimized videos you can get on page one Google search results, but one of the VSEO marketing secrets is that Google (owner of YouTube) seems to favor indexing videos posted on YouTube.
So here are some screenshots showing the results of our video marketing campaign for Bonnie Siracusa, a NY mural painter.
The first task of internet video marketing is to create a YouTube channel. You can do this yourself of hire a
Be sure to properly use all the right keywords for your business niche. This requires some forsight. With a few hours of quality keyword research using Google Adwords Keyword Tool, Wordtracker or Keyword Discovery tools you should be able to come up with a list that tells you what keywords will work best for your video marketing campaign. Once you understand the best keywords to use, include them in all the perimeters of your YouTube channel profile. Notice how we used keywords below…
Examine the screenshot of one of the YouTube videos we made for the NY muralist and notice how we used the keywords in the title of the video, the description of the video and the tags for the YouTube video. YouTube likes when you do this because it helps them properly index videos. If you don’t write anything about your video, how do you think an automated search robot is going to understand what your video is about? It won’t!
There is another way you can help your video get indexed by search engines. Look at the above screenshot and notice the text overlayed on the video screen. You can add Annotations and Captions & Subtitles to YouTube videos. The Annotations Editor is a tool that YouTube created which allows you to add a layer of text, links and hotspots over your video. This adds to the videos interactivity and offers additional information. The Captions and Subtitles Tool does exactly what you would expect and it’s easy to use. We now tend to use these tools when we produce a video for the web because the keywords we add to a video in this manner are able to be understood and indexed by search bots. If you create a title in post production in Final Cut or Adobe Premiere or any other title making program, they become part of the video and while the viewer can clearly see them they do not get read by search engines. Use these tools and your videos will get more views on YouTube. Look at the screen shot below and see how well indexed these videos are on page one YouTube search results.
Okay, here is the fun part of YouTube marketing secrets. Examine the screen shots below and you will see how a video for Bonnie Siracusa, NY muralist, shows up on page 1 Google search results out of 15,000,000 other searches.
You can Google many other keywords and find Bonnie’s ny mural artist videos getting excellent search engine ranking.
We can show you many more examples of keywords where Bonnie’s videos are showing up well on Google but you get the idea. If you want to use an effective technique to promote your business on the internet, use video!
